Abstract

Plant-based milk is becoming popular due to its nutritional and health benefits. Especially people who are practicing veganism and are lactose intolerant are more drawn toward plant based milk and their products. This study aimed to assess the knowledge, attitude and practices (KAP) regarding plant-based milk and its products in rural and urban areas of Haryana. Consumption pattern and purchasing behaviour was also studied. A KAP questionnaire survey was conducted among 70 households, with 35 from rural and 35 from urban areas. Data was collected through interview method using structured questionnaire. The study found a significant difference in the frequency of intake of almond or soy milk between urban and rural respondents. Urban respondents had a higher knowledge of plant-based milk and its products, with peanut butter being the most preferred product. Urban respondents had more positive attitudes towards plant-based milk's healthiness, tastiness, and nutritional value. Urban respondents agreed that plant-based milk is healthy, nutritious, tasty, expensive, and environmentally friendly, while rural respondents were indifferent or unsure. Nutrition education and awareness efforts are needed to boost usage of these products.